Mastercard – Where to Settle (case study)
Mastercard views Financial Inclusion not only as a core aspect of its brand identity but also as a fundamental business strategy. By expanding access to economic opportunities, Mastercard believes it benefits individuals, society, and the company itself. This campaign embodies Mastercard’s ethos of “Doing well, by doing good,” leveraging data responsibly to serve society. Through initiatives like the Where to Settle project, Mastercard demonstrates its commitment to assisting Ukrainian refugees settling in Poland, thereby promoting stability in their lives.
Song: ColdWorld – Leere